NETFLIX user subscription data analysis
OBJECTIVE:
Analyze Netflix user subscription data to identify revenue-boosting opportunities, combining optimized user acquisition with systematic improvements in user experience delivery.
ANALYSIS
ANALYSIS 1 :
1 : What are the top 3 countries with the highest revenue?
- Right hand side figure is a bar chart which shows the revenue for each country.
- In this figure we can see that United States , Spain and Canada are top 3 countries with the highest monthly revenue.
- The country Mexico earns the least monthly revenue.
ANALYSIS 2 :
2 : What is the subscription with the highest revenue ?
- As depicted in Figure, there are three subscription types: Basic, Standard, and Premium.
- The Basic subscription type occupies the largest portion of the chart, indicating a higher likelihood of people opting for the basic subscription.
- Consequently, the revenue generated by the Basic subscription type is the highest.
- The revenue from Premium and Standard subscription types is approximately the same.
ANALYSIS 3 :
3 : In which month are people more likely to purchase subscriptions?
- The area chart is showing a significant increase in revenue from May to July, indicating a trend of people beginning to purchase subscriptions from May and continuing through July.
- The rise in revenue during these months could be attributed to factors such as student holidays or the release of new movies or series.
- Starting from July, there is a slight decrease in revenue, followed by another increase in September, peaking in October.
DASHBOARD:
